In this competitive fast-food world, where McDonald’s and KFC dominate, Cook Out has slowly and steadily made waves. This North Carolina-born fast-food chain has become a staple in the Southern United States. Known for its fresh ingredients, budget-friendly meals and remarkable taste, Cook Out keeps the customers coming.
A Quick History
Cook Out was founded by Morris Reaves in Greensboro, North Carolina in 1989 with a simple mission to provide high-quality, farm-fresh and pocket-friendly food to its customers. The first location opened on Randleman Road and within a few years Cook Out expanded its stores all over Carolina.
A significant milestone was achieved in 1999 with the establishment of a meat commissary ensuring freshness and uniformity of taste at all locations.
Expansion beyond North Carolina began in 2010 and Spartanburg was the first out-of-state location. Today CookOut is serving customers in over 300 locations across 10 states including Alabama, Georgia, Kentucky and Virginia.
What Sets CookOut Apart?
1. Fresh, Char-Grilled Burgers
Unlike many fast food chains that rely on frozen patties, Cook Out grinds and patties its beef daily. These patties are delivered fresh to each location. This dedication to quality ensures a juicy, flavorful burger every time.
2. The Cook Out Tray
A fan favourite, the Cook Out Tray offers a customizable meal: a main item (burger, chicken sandwich, or hot dog), two sides (like fries, hush puppies, or a quesadilla), and a drink or milkshake—all for around $5. This value proposition has made it a go-to choice for many.
3. Over 40 Milkshake Flavors
CookOut’s milkshake menu is a standout, featuring more than 40 flavours. The milkshake menu includes unique options like banana pudding, caramel fudge, and peach cobbler. Customers can even combine flavours, leading to over 1,000 possible combinations. It was also celebrated by the Business Insider.
4. Regional Specialties
Embracing its North Carolina roots, Cook Out offers regional specialities like North Carolina-style barbecue, slaw, and chilli-topped burgers. Locals love these flavours and the tourists try it to familiarize themselves with the authentic Southern flavours.
5. Community Engagement
Since 2020, the chain has sponsored major NASCAR events, including the Southern 500 at Darlington Raceway, connecting with fans and enhancing brand visibility.
The Future of Cook Out
With plans to expand into new markets, including Florida, Cook Out aims to introduce its unique offerings to a broader audience. The chain’s commitment to quality, affordability, and community engagement positions it well for continued growth in the competitive fast-food landscape.
Conclusion
Cook Out’s blend of fresh ingredients, value meals, and regional flavours has earned it a dedicated following in the Southeastern United States. As the chain continues to expand and innovate, it remains a testament to the power of quality and community in building a beloved brand.